Rustomjee had hosted a live tweetchat with CJ Mathews, Head Marketing at Rustomjee on 27th February, 2013. The chat was focused around the topic “Does online real estate property listing really work?” Read on for comments and insights by CJ Mathews on the credibility of online real estate property listings, key aspects that need to be showcased in an online property listing by any marketeer and the typical sales cycle for these websites.
@cjmatt9 in a live #ChatWithRustomjee @RustomjeeSpaces
CJ Mathews, Head Marketing at Rustomjee
Q1. To start with, would you like to name a few online listing websites as a real estate marketer you visit?
A. In no particular order – MagicBricks, iProperty, Makaan, 99acres are some of the real estate websites that we use to promote Rustomjee
Q2. How would you rate the credibility of online real estate property listing websites to make an actual sale?
A. It’s pretty important for real estate that we be where the customer is searching for us. WWW is the add-on medium to be present in & is largely becoming the consumer’s first stop for information. Specifically real estate websites are contributors to the process of lead generation & thus critical.
Q3. What in your opinion are the 3 key things to showcase when listing a property online?
A. I would love to say just “location, location, location”! However, there is definitely more to it. There are 4 key things – brand, location, configuration, amenities are important to each listing
Q4. How credible are the online property listings, from a buyer’s point of view? What is the typical sales cycle for these websites?
A. There is that little gap in accuracy of info & I believe consumers are aware of this. Thus real estate websites are credible. Sales cycle starts with WWW being the first stop for information. The next step is verifying data – Meetings with real estate agents & visits to projects follow.
Q5. Any personal experience as a marketer on online property listings or tip you want to share?
A. Well I truly understood the capability of these real estate portals about 3 years ago when I managed a listing for a Rustomjee township. 300 leads in 3 days; which converted into sales! Tip – Make sure to be on real estate portals but keep an eye on their traffic to get better results
– @cjmatt9, Head Marketing on a live tweet #ChatWithRustomjee @RustomjeeSpaces
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