Rustomjee Launches Another Innovative Campaign

Rustomjee has always been at the forefront of innovation whether it is in design, concept or branding. An iconoclastic developer, Rustomjee has always set the bar high. This time too, Rustomjee has introduced a novel concept in outdoor advertising and their campaign is nothing short of brilliant.

Picking up on the idea of moving into a new home, Rustomjee has created a campaign which everyone can relate to. The entire process of packing up and moving to a home can be quite an experience and while it may not always be easy to let go of some belongings, moving home is the perfect time to de-clutter and create new memories.

What’s more, with OC ready homes at Global City Virar (W) families can start settling in immediately. No more waiting to start a new life in the 1 and 2 BHK homes which come at very reasonable price points.

Global City is more than just a residential township; it presents an opportunity to live the maximum life. At Avenue D1 there is a 38000 sq ft podium dedicated to project amenities like Box Cricket, Futsal Court, Children’s Play Area, Skating Area, Senior Citizen area with reflexology path, walking cum Jogging Track which is completely ready. This is over and above the other facilities that are a part of the township and include 2.35 lac sq ft Constructed Clubhouse, 12 Acre Yazoo Park (Amusement Park), Rustomjee Cambridge International School, 70- meter wide roads inside the township, Siddhivinayak Temple, Wide Retail Spaces, Fully operational Banks, Shopping Malls, Hospital and Restaurants.

Mr.Percy S. Chowdhry, Director, Rustomjee Group, said of the initiative, “At Rustomjee we believe in constant innovation whether it is in design, concept or branding. What we do is driven by deep rooted understanding of our buyers. The entire premise of the campaign is to underscore the point that Avenue D1 , part of our 200+ acre township in Virar offers ready to move in homes & a list of amenities so every buyer lives the maximum life. The OC ready homes simplify the entire process of buying a home and settling into the dream life, the maximum life. This is why the campaign depicts the actual process that a family would experience – packing boxes, getting rid of clutter and loading up a truck to move into your new home.”

OC Ready Homes at Avenue D1 – Global City, Virar

Rustomjee is pleased to announce that home buyers can now walk into OC ready homes at Avenue D1- Global City, Virar (W). It’s a win-win for home buyers who can take possession and step into their spanking new homes at Global City. These 1 and 2 BHK homes come at very reasonable price starting at Rs 28.52 Lakhs + Taxes. This is a limited period offer and prospective home buyers would be wise to take advantage and become a proud owner of a Rustomjee home right away.

Global City is more than just a residential township; it presents an opportunity to live the maximum life. At Avenue D1 there is a 38000 sq ft podium offering ready amenities like Box Cricket, Futsal Court, Children’s Play Area, Skating Area, Senior Citizen area with reflexology path and walking cum Jogging Track. This is over and above the other ready facilities within the township that include 2.35 lac sq ft Constructed Clubhouse, 12 Acre Yazoo Park (Amusement Park), Rustomjee Cambridge International School, 70 feet wide roads inside the township, Siddhivinayak Temple, Retail Spaces, Banks, ATMs, Hyper Markets, Hospital and Restaurants.

The advantage of living in Global City is further enhanced by the fact that it is located in Virar – one of the well-connected suburbs in the West. With the crushing paucity of budget-friendly projects in the MMR, more developers are looking to Virar to create projects for young families and those looking to relocate from space-starved Mumbai. Even as an investment Virar is ideal with prices seeing appreciation on a year on year basis. Global City offers the best of both worlds – ease of travel to the maximum city and a taste of the maximum life.

According to Mr. Chandresh Mehta, Director, Rustomjee Group, “Global City is one of the landmark projects of Rustomjee which has set the bar really high for township projects. Virar is the perfect location for the township, affording people with excellent connectivity and infrastructure, which is set to improve further. We have taken care to ensure that our residents not only have the benefit of excellent architecture and quality construction that is associated with the Rustomjee name but also to provide them with amenities that ensure an elevated lifestyle. Our OC ready homes with a 38000 sq ft podium of amenities promise life to the maximum for all residents.”

Avenue D1 – Global City, Virar

About Global City, Virar (W):

Global City is a 200+ acre self-sufficient township located in the flourishing city of Virar. Every aspect of the township, from living spaces, educational institutes, infrastructure, recreational areas and environmental initiatives is planned and developed to change the way you live, work and play.

Global City is located at just 1.5 km from the station. The 8 kilometers roads within the township are 70 – 100 feet wide. To ensure no scarcity of water; Sewage Treatment Plants (STPs) has been planned within the layout, with a capacity to treat almost 10 million litres per day. The treated water will be used for flushing, gardening and common use.

Amenities include Club One with health club – Gym with hi-tech equipments, yoga, aerobics & dance hall, restaurants , party lawn, 1 double height bar, 3 banquet halls, swimming pools, kids pool, 2 tennis courts, 3 squash court, table tennis room, carom room, billiards room, children activities room, suits & deluxe rooms for stay in facility and basement parking.

A 12 acres amusement park known as the “Yazoo Park” at Global City boasts of more than 35 joy rides, kids and toddles zone, mini amphitheater, musical fountain and a food court.

Rustomjee Cambridge International School is also within the township and has a capacity to accommodate 4000 students.

Also, Siddhivinayak temple within the township.

The project has been awarded as the “Most Well Planned Upcoming Project in MIG Category” at PMAY – Empowering India Awards 2019, “Best Urban Development Project” at the 4th GIREM Leadership Awards – 2011 , “Integrated Township of the Year” at the Realty Plus Excellence Awards – 2012 and “CNBC Awaaz Real Estate Awards, Affordable Segment -2013”.

Why Virar?

When it comes to real estate, location is key and as one of the leading developers, Rustomjee has decades of experience of identifying the right location for their projects which will provide residents with all the advantages of connectivity and facilities.

When it comes to connectivity and ease of commute, Virar is connected by road through the national highways 3, 4, 8 and 17 as well as the Western highway. As rail travel is preferred by many, the western line of the suburban railways provides easy access to Mumbai from Virar. Besides, Virar will also be directly connected to some of the key areas of Mumbai through the mass rapid transit network of Metro. Further, the Mumbai Metropolitan Region Development Authority (MMRDA) now plans to extend the Mumbai Metro Line-9, a 10.5-km corridor between Dahisar and Mira-Bhayander, to Virar.

Infrastructure is developing at a rapid rate and there are several other projects in the pipeline which will lead to improved connectivity. These include the proposed Coastal Road extension up to Virar, proposed extension of Harbour Line Services up to Virar, proposed elevated Western Railway Corridor from Churchgate to Virar as well as the Virar – Panvel – Alibaug Multi- modal Corridor.

The neighborhood has also seen rapid development and in the eastern part of Virar there are developed sectors such as Manvelpada, Phulpada, Chandansar Road and Veer Savarkar Road. The residents have access to Reputed schools such as Rustomjee Cambridge International School, John XXIII Shastri Vidyalaya High School, Expert International High School, Utkarsha Vidyalaya, Virar, College of Arts, Science and Commerce, English High School, MGM Academy High School and Little Fairy Monastery; healthcare centres such as Sanjivani Hospital, Ashwini Hospital, Joshi Children hospital, Sahayog Hospital and Dalvi Hospital; shopping malls and recreational centers. Besides it is in close proximity to Yazoo Park, St. Peters Church, Jain Temple, the famous Arnala and Odi Beach.

Virar has seen a steady increase in realty prices which have appreciated by over 100% in six years. With land and quality projects with reasonable price points being a rarity in Mumbai, more people are looking towards areas like Virar and developers are able to meet their requirements for planned projects with an elevated lifestyle. The result is that Virar is now growing in stature as a residential hub, quite like the development that Thane witnessed in the past.

Patriotism Celebrated with FUN! – Only at Rustomjee Urbania

Rustomjee Urbania has planned a special run up to Republic Day 2020. Get ready for a fun filled Saturday evening with a variety of patriotic themed activities to participate in. Adding to the fun quotient is the fact that the evening has been planned in such a way that every member of the family, from the tiny toddler to the doting grandparent, can join in the fun. Here at Rustomjee Urbania age is no bar!

Bringing our rich culture to the stage, there will be amazing dance performances by Leon’s World Centre for Holistic Learning and Development kids. While Zumba will get everyone grooving to the fitness mantra, by far the cutest segment of the evening is going to be the fancy dress toddler parade where tiny tots will show their patriotic swag along with their moms in theme-based outfits.

Those who are creatively inclined can participate in the art competitions which will include chalk painting on the streets. There will also be an opportunity to learn how to use different techniques like knife or impasto painting at a special workshop curated by Bahar Nair.

A special feature will be the Fauji ki Paathshala where participants can try their hand at Archery, Burma Bridge and Obstacle race.

Let us celebrate our 71st Republic Day with renewed patriotic spirit and remember with pride the day when our Constitution came into existence.

Details At A Glance:
Date: Saturday 25th January 2020
Time: 5pm – 7.30pm
Venue: Urbania Retail Plaza, Rustomjee Urbania, Majiwada, Thane(W)
Age: Open to All
Entry Fee: Free
To register, please call: 9819094929 | 9819060920

Keppel Land and Rustomjee Group to co-develop an integrated township in Mumbai

Keppel Land Limited (Keppel Land), through its wholly-owned subsidiary, has entered into a joint venture with leading Indian developer, Rustomjee Group, to jointly develop the 51.4-hectare Urbania integrated township located in Thane, a mature and well-connected district within the Mumbai Metropolitan Region, India.

This is the first such collaboration between a Singaporean developer and an Indian developer for a township in the Mumbai Metropolitan Region, which is among India’s fastest-growing regions. Since its launch in 2006, the Urbania township has housed 2,700 residential units amid comprehensive amenities.

Keppel Land will be acquiring a 49% stake in the joint venture company, Kapstone Constructions Private Limited, at a consideration of about INR 4,091 million (approximately S$78.2 million ).

Mr Boman Irani, Chairman of the Rustomjee Group, said, “In our endeavour to continue serving the growing housing and commercial developments of the Mumbai Metropolitan Region, we are pleased to partner with Keppel Land, an established premier developer from Singapore with a legacy of over a hundred years and with an international experience in key Asian markets. Our interactions with the Keppel Land team has been a great experience of sharing and learning. We are confident that this joint venture will be a win-win partnership. This is a beginning of two large developers coming together to build a strong partnership in the Mumbai Metropolitian Region market and we look forward to great growth together.”

Upon completion of the acquisition, Keppel Land and Rustomjee Group will jointly develop an addition of about 7,400 homes and retail units with a total gross floor area of approximately five million sf. The development cost for the first phase under the joint venture, which will comprise approximately 460 residential units, is expected to be approximately INR 4,016 million (approximately S$76.8 million1). Completion of the acquisition is subject to the satisfaction of certain conditions precedent and is expected to take place around the first quarter of 2020.

Mr Ho Kiam Kheong, President (India), Keppel Land, said, “Our collaboration with the Rustomjee Group for this maturing integrated township is in line with Keppel Land’s strategy to strengthen our presence in high-growth areas such as the Mumbai Metropolitan Region. The partnership has landed on a rare opportunity of a development of such scale in Mumbai, which is experiencing rapid demand for quality homes.

“We will leverage the Rustomjee Group’s extensive network and deep knowledge of the local property market, as well as Keppel Land’s international experience and strong execution capabilities to develop a highly liveable and vibrant township.”

The above mentioned transaction is not expected to have any material impact on the earnings per share and net tangible assets per share of Keppel Corporation Limited for the current financial year.

An Opportunity For Assured Earnings at Global City, Virar

In a never before offer, Rustomjee has introduced an innovative scheme for those who book a home at their latest tower at Global City, Virar.

Now those who book a one or two BHK home in the upcoming tower will be able to start gaining returns on their investment even before possession while the project is at under-construction stage. Rustomjee will pay homeowners rent till the receipt of Occupancy Certificate for the apartment. The amount of rent is Rs 7,000/- per month for a 1BHK and Rs 10,000/- per month for a 2BHK. The rent back scheme is a win-win for homeowners who are investing in one of the most well-planned and self-sufficient townships in Virar . What’s more the GST applicable on these homes is only 1%. For prospective homebuyers, it just doesn’t get better than this.

According to Mr. Chandresh Mehta, Director, Rustomjee Group, “At Global City Virar we ensure that our homeowners experience the ‘maximum life’. Rustomjee is proud of the township we have created that is thoughtfully constructed keeping in mind the needs and requirements of the residents. The amenities and facilities are world class and provide for people from every walk of life – right from tiny toddlers to senior citizens. Our rent back offer is just another way of Rustomjee giving additional value add to our customers.”

About Global City, Virar (W):

Global City is a 200+ acre self-sufficient township located in the flourishing city of Virar. Every aspect of the township, from living spaces, educational institutes, infrastructure, recreational areas and environmental initiatives is planned and developed to change the way you live, work and play.

Global City is located at just 1.5 km from the station. The 8 kilometers roads within the township are 70 – 100 feet wide. To ensure no scarcity of water; Sewage Treatment Plants (STPs) has been planned within the layout, with a capacity to treat almost 10 million litres per day. The treated water will be used for flushing, gardening and common use.

Amenities include Club One with health club – Gym with hi-tech equipments, yoga, aerobics & dance hall, restaurants , party lawn, 1 double height bar, 3 banquet halls, swimming pools, kids pool, 2 tennis courts, 3 squash court, table tennis room, carom room, billiards room, children activities room, suits & deluxe rooms for stay in facility and basement parking.

A 12 acres amusement park known as the “Yazoo Park” at Global City boasts of more than 35 joy rides, kids and toddles zone, mini amphitheater, musical fountain and a food court.

Rustomjee Cambridge International School is also within the township and has a capacity to accommodate 4000 students. Also, Siddhivinayak temple within the township.

The project has been awarded as the “Most Well Planned Upcoming Project in MIG Category” at PMAY – Empowering India Awards 2019, “Best Urban Development Project” at the 4th GIREM Leadership Awards – 2011 , “Integrated Township of the Year” at the Realty Plus Excellence Awards – 2012 and “CNBC Awaaz Real Estate Awards, Affordable Segment –2013”.

The Green Squad Get Going at Urbania

When Swedish teenage activist Greta Thunberg stood in the United Nations and criticized world leaders about their inaction on doing anything substantial for stemming climate change she set in motion a wave of awareness across the globe. More youngsters of the millennial are realizing that ultimately it is their generation who is going to bear the responsibility of coping with climate change and perhaps by then it may be too late.

At Rustomjee Urbania the young millennials have banded together to do make a difference. As #Urbaniagoesgreen the Green Squad of young environmentalists will work towards making small changes that will have a big impact on the environment. The Green Squad was formed on the 10th of November and there has been a series of events and workshops that have been planned to get them started on their way to be eco-warriors.

They will be guided on how nature works and how they can make a difference by setting an example in their own lives and inspiring others. From nature walks in the Urban Farming sector of Urbania to creating posters advocating ‘going green’ the kids are going to do it all. They will attend workshops that will teach them how to do composting to vegetable waste and also how to live a chemical free life. Their creativity will be brought to the fore with activities Lego Robotics E-vehicles workshop and using scrap to create artworks. There will be a mega event – Kids Day Out 2 on the 30th November but this will not be the culmination but rather the grand beginning for the Urbania Green Squad. They will act today so that in the future no child will have to question the world ‘How Dare You?’

Leon’s World Presents Munshi Premchand’s Eidgah

There was a time when amazing stories were narrated in the Dastangoi style – where the lilt of the sweet tongue of Urdu flowed with all its nuances from the storyteller. Over time this style of storytelling was lost in the annals of history. But since the beginning of this century, the Dastangoi style has been revived and now different languages are being incorporated in the ‘dastaan’ by the ‘dastango’ (narrator) to make them universally appealing.

Leon’s World Centre for Holistic Learning and Development is bringing this age old form of storytelling to the children with Munshi Premchand’s seminal play – Eidgah which is being staged by Grooming Babies.

It is Premchand’s innate knowledge of the human psyche and emotions that comes through in the narrative – the love between the orphan child and his grandmother; the way such a small child is able to rise above bullying and peer pressure; the naïve innocence of a child – these are all heartrendingly presented in the narration of the story. The narration is bilingual and uses Hindi and English interchangeably. This helps in retaining the core essence of the Hindustani dialect while making it universally understandable.

The story is a narrative of a young four-year orphan boy Hamid who lives with his grandmother Amina. His aged grandmother Amina fulfills their daily needs by doing some needle work for others. The story starts on Eid morning, when everyone is getting ready for the festivities. Poor Hamid doesn’t have new clothes or shoes like other children and only has three paise as Idi for the festival, to spend at the fair. His friends spend their pocket money on rides, candies and buying beautiful colorful clay toys. Hamid is sorely tempted to also enjoy himself like the other kids. Will he succumb to temptation? What will Hamid spend his Idi on? Watch the play to find out.

Details at a Glance:

Eidgah – Premchand ki kahani Dastango ki zubani staged By Grooming Babies
Venue: Leon’s World Centre for Holistic Learning & Development,Rustomjee Cambridge International School, Rustomjee Urbania, Majiwada, Thane (W)
Date: 17th November 2019
Time: 11:00 AM to 11:45 AM (45 min)
Ages: 5 to 12 years
Ticket Price: Rs 275 per head
To register, please call: 9819094929 | 9819060920

Spreading Radiance on Sunshine Saturday

Every child is a special ‘gift of God’! Celebrating the presence of special children in our lives, Leon’s World Centre for Holistic Learning and Development had organized a Sunshine Saturday. Dedicated to let every child shine with his or her own brilliance, Sunshine Saturday was planned in such a way that every child got a chance to showcase their skills and talents.

Children who are differently abled are often kept in a protected environment, but more than anything they need to feel and be included in the mainstream community. Sunshine Saturday was just such a platform which made these special children shed any inhibitions they may have and just have fun!

So we had children who were all up for shaking a leg and picking up some new dance moves, while others proved to be exceptional at sports. Grandparents who had accompanied some of the children also got a chance to relive their childhood and participate in games with their grandchildren. And who doesn’t love a good story with a twist in it. Everyone present thoroughly got into the spirit of the day and had a great time interacting with the children.

A grandfather who had attended the event with his grand-daughter said, “I am very pleased to have been a part of this Sunshine Saturday. Leon’s World Centre has done a fantastic job of giving our children such a wonderful platform to shine. We look forward to many more such days where our kids can enjoy themselves and feel so welcome and included.”

Tradition and Fun Merge at Leon’s World

Diwali is celebrated around the country with great pomp and fanfare. Yet, every state and every community has their own discussion easy of celebrating the festival that symbolises the advent of new beginnings, marks the victory of good over evil and seeks the auspicious blessings of the Goddess of Wealth, Laxmi.

The Leon’s World Centre for Holistic Learning and Development at Rustomjee Urbania, Majiwada, Thane (West) also has its own special way to celebrate Diwali – one that is laden with rich cultural connotations and a whole load of fun!

On the 20th of October, many residents and even some non-residents of Rustomjee Urbania gathered together to take part in some pre-Diwali festivities. The staging of the Ramleela is one such tradition that has been passed down generations. The Leon’s World Centre in association with Grooming Babies staged an award winning version of the Ramleela where the lead roles were enacted by puppet characters, much to the audience’s delight. Parents and kids were also drawn into the performance as they helped form the mountain and the Ram Setu. The children especially enjoyed the scenes where Hanuman sets fire to Lanka and when the two armies of Ram and Ravan clash.

Another fun tradition that Leon’s World Centre introduced to the kids and their parents was building a ‘Mud Kila’ or fort. They used mud to construct small forts like the ones that are made in by children in Maharashtra’s hinterland. Typically, kids adorn these forts with mud statues of Shivaji Maharaj and other folk heroes. It was quiet enjoyable to watch parents getting into the spirit of things and getting down and dirty in the mud with their kids as they fashioned their mud forts.

One of the mothers who had come with her son said, “I think my son was more surprised than anything, because usually I’m the one scolding him for playing in the mud and here we are both getting dirty. I don’t remember when was the last time we had so much fun together! I always knew that when we thought of buying a flat in Thane, Rustomjee Urbania was a good real estate investment, but I would never have imagined that living here would give us so many opportunities to bond as a family.”

Thane – One of India’s Most Promising Cities

Thane – a city that was once considered a satellite of Mumbai, with a primarily Maharashtrian population – has grown over the decades to become one of the most sought after residential locations in the Mumbai Metropolitan Region (MMR). It has evolved into a cosmopolitan city with amazing residential projects that are not only perfect for end-users but also make for great real estate investment opportunities. In fact, Thane accounts for almost 20% of all new projects launched in the MMR.

It came as no surprise when FIRST Sm@rt Cities Council and Indicus Analytics listed Thane as one of India’s most promising cities. According them Thane met all the criteria of a ‘promising city’ – Apt location, better connectivity, infrastructure which includes transportation, water, electricity, sewage and greenery, pleasant environment, proximity of excursion spots, scope for employment and educational, medical and entertainment avenues.

In its research report of 2018, Knight-Frank identified Thane and its surrounding areas as a high-interest zone, due to its ‘superbly executed residential developments, commercial establishments and organized infrastructure complemented with the lush green surrounding.’

A City of Aspirations

Thane is not just a ‘city’ it is a place where reality meets aspirations and people who have elected to live here can vouch that selecting a property in Thane was probably one of the smartest decisions of their lives. With availability of large land parcels in, developers are able to plan projects in Thane that come with all the requisite amenities and conveniences that spell ‘aspirational living.’ Reputed developers like the Lodhas, Rustomjee, Hiranandani etc are crafting residential projects that are ‘gated communities’ or ‘self-sufficient townships’ that make them ideal for families. With locations like Majiwada, which also boast of a burgeoning commercial sector and growing demand for professionals, especially in the IT sector, the ‘walk to work’ concept is also coming into its own.

It’s Only Getting Better

Not only is Thane privy to excellent connectivity in the form of a dedicated railway station (access to both harbor and central local train services) and ease of access to every part of the MMR via a network of roads, there are several projects in the anvil which will only serve to greatly benefit commuters. These include the Sea Link connecting Bhayandar with Naigaon which will drastically reduce the time taken to travel from Bhayandar to Naigaon; Mumbai Trans Harbor Link which will stretch from Mumbai to Navi Mumbai, significantly reducing travel time; Construction of Elevated Road along NH 3 which will help decongest the massively populated Thane-Bhiwandi Bypass Road. Other projects that are planned to increase connectivity both within the city and to other parts of the state include the Metro project, Kopri Railway Station and the Mumbai-Nagpur Expressway.

The Thane Municipal Corporation is also dedicated in its plans to make Thane one of the model cities of the country. Towards this end they have devised the ‘Vision 2031 Thane’ which will craft world-class civil and social infrastructure that will greatly benefit the Thane-ites.

Spoilt for Choice

Prospective home buyers looking for flats in Thane will find several options to choose from. Indeed, developers are providing for every variation in home configuration and for every budget. Whether it is a single person, a nuclear family or a joint family, anyone can find their dream home in Thane. Investors can rest assured that property in Thane is a solid investment. For instance, in the case of Majiwada, there has been an appreciation of an average of 20% annually on real estate investment.